Lee 140th Anniversary PopUp Store
Introduction
MOVE YOUR LEE POP UP STORE
To celebrate the 130th year of Lee, To commemorate this important moment, the brand has planned a series of promotional activities and prepared special presents to share the joy with visitors from 25 Sep to 31 Oct 2019 at G/F Atrium, K11 Art Mall.
The anniversary celebration brings back its iconic cowboy mascot Buddy Lee, collaborates with trendsetting fashion brands at pop-up stores with collectables and exclusive anniversary merchandise.
DENIM WORKSHOP
During the show period, Visitors & customers can bring any Lee denim products to enjoy the free hot stamping service. Lee has invited the font design – 勁揪體 to design few tailor made stamps for visitors selection.
OPENING CEREMONY (PR EVENT)
Lee has invited members from Mirror, Keung To (姜濤), Anson Lo (盧瀚霆) and Anson Kong (江𤒹生)as opening guests, Mirror & foreigner model to have a catwalk show for celebrating the Lee 130th Anniversary and wearing the entire brand crossover collection to create noise.
Private Section – Celebration Party
A celebration party hold after the opening ceremony. Lots of KOLs and celebrities are invited to join the event and make pre and post event posts on their social media platform.
Some refreshments are arranged for the guest and was decorated with denim to match with the theme.
Photos
