Pandora Shine Launch Campaign
Introduction
Event Highlight in Hong Kong & Macau
As the new collection was a premium collection in gold colour, we had to first break down the brand’s perception of selling solely silver items, thus injected stylish image, and offered personalized services such as nail care and calligraphy packaging in response to the preference of local market.
In Macau, travellers were the target consumers, we had to boost sales and attract traffic by enhancing the image of retail stores and offered product trials to customers.
Roadshow in China
People with strong spending power were the target group, we uplifted the product image by showcasing in a high-end mall to enhance brand awareness and drew traffic to stores. Roadshow was set up and flash mobs were organized on streets.
Photos
