Longchamp PopUp store
Introduction
Campaign Concept
The Longchamp pop up is created by different multimedia display area. The brand‘s latest LGP Monogram are nods to the Bauhaus, more than a signature, this very modern monogram captures the spirit of Longchamp, and merged into the three different zone of this pop up.
Bringing the different look and inspiration of the iconic LGP Monogram collection to the visitors. All visitors can explore the Longchamp’s fashion and immerse in extraordinary new worlds.
TREASURE HUNT
The digital screens here are now exhibiting the full LGP collection – from stylish handbags to useful backpacks, smart jackets to sunglasses, the must-have items for everyone summer wardrobe. Take a closer look, people may even discover a secret gift among the items! Scroll horizontally to see if people are lucky enough to bring home the special gift from the new Longchamp store.
BE THE LGP COVER MODEL
The photo kiosk was set up for visitors to experience the excitement of becoming the cover model. Showing the sweetest smile and pretty pose insides the LGP photo frame, then freely decorate the photo with the given LGP items’ graphics. After sending the photo to yourself via email, visitors may choose to share it with everyone by posting it to the big screen.
OPENING CEREMONY (PR EVENT)
To commemorate this special occasion, Longchamp have invited some celebrities for the event opening, such as Hins Cheung (張敬軒), Keung To (姜濤), Stanley Yau (邱士縉), Tsang Lok Tung (曾樂彤), Gladys Li (李靖筠) and so on. To showcase the latest LGP collection to all of us.
Photos
